HOW CAN IoB IMPROVE YOUR E-COMMERCE WEBSITE?

 

For an E-Commerce business, one needs to understand their customers to stay ahead of competition. Understanding customer needs and customizing their shopping experience enhances user experience and engagement. This is how Internet of Behaviour (IoB) works. In simple terms, Internet of behaviour is a collection of data about user’s behaviour by analyzing their online activity and shopping preferences. For example, if you open social media, it loads some information based on your interest by analyzing what kind of posts you are interacting frequently, what pages you’re visiting and how long you are scrolling.  It helps websites suggest products that users are likely to purchase.

Ways IoB can improve E-Commerce Website:

Personalization:

As IoB uses data that was collected by analyzing users behaviour and preferences, E-Commerce sites can recommend products to their customers based on their interest. This makes customers feel valued and understood thereby helps in customer satisfaction and increased sales.

Inventory Management:

IoB can predict future demand for products based on users behaviour and current trends. It provides accurate insights to businesses to improve inventory management. These real time insights help businesses to reduce the risk of overstocking or understocking of products.

Customer Segmentation:

By deeply analyzing customers behaviour IoB can make it easy to segment customers based on their browsing history and purchase patterns. It can also perform predictive analysis to forecast future actions and make changes to customer segments accordingly. This helps businesses send offers and promotional codes to customers, leading to better targeted marketing.

Website Updates:

IoB helps E-Commerce sites to understand how customers are navigating through the website, where they are facing trouble loading content or navigating and where they are dropping off. This helps E-Commerce businesses to make updates or changes wherever necessary. For example, if an E-Commerce business notices that their customers are leaving carts without buying, they may make the checkout process easier or send their customers promotional discounts to convert it into a sale.

Flexible Pricing:

Price may influence E-Commerce sales. IoB helps you adjust prices based on customer behaviour. Customers who usually visit a particular product page but they buy nothing, you may decide to give them a limited time offer which will create an urgency so that they will make the purchase.

The Internet of Business (IoB) enables E-Commerce firms to have a better understanding of their customers, maintain stocks and to do a focused marketing plan. When used correctly, IoB helps increased sales for your online store. At Aarka Solutions, with years of experience our team helps businesses to develop their own web solutions and upgrade their online stores with IoB. Contact us today to Incorporate IoB and boost online sales for your E-Commerce site. Visit us at www.aarkasolutions.com / www.aarkasolutions.in.