CAN AMP HELP YOU ACHIEVE BETTER CONVERSION RATES? HERE’S HOW.

 

Speed definitely matters in today's digital world, especially when it comes to websites. Users will get frustrated and become impatient when a website is taking too long to open up. In fact, 53% people are more likely to leave mobile site is it takes more than 3 seconds to load. This either lead to abandoned shopping carts or frustrated users who are meant to purchase products or fill a form in a website. Slow websites also affects your website SEO rankings, which makes a website harder to attract visitors. To avoid this latency, most of the websites now are choosing to implement Accelerated Mobile Pages (AMP).

AMP is an open-source, open-source framework developed by Google to enhance the loading of a web page on smart phones, which is achieved through easy code with light content and by storing some of its content on Google's server for quicker delivery. AMP is designed to enhance the mobile user experience so that pages can also load almost instantly for visitors, even if they are using slow mobile networks. Google even favors AMP pages in search results, thereby increasing their visibility and traffic even more. AMP helps websites in faster loading, better view on mobile devices, and to rank top on Google search results that leads to more conversions.

How AMP Helps Achieve Better Conversion Rates

1. Faster Load Times & Lower Bounce Rates

One of the advantages of AMP is how quick it loads your pages. The quicker your site, the more time visitors will stick around and engage with the content rather than leaving it immediately. According to studies, a 1-second delay in page loading translates to a 7% loss in conversions. That possibility of people bouncing from your website will be reduced because it loads instantly with AMP.

2. Better Mobile Experience

Mobile devices drive more than 60% of internet traffic. It is much more important that your website display well on smart phones and tablets. AMP is created with mobile in mind, so it not only loads the site in a blink but also it will look good on those smaller screens, making sure that the website works well on smaller screens. Keeping the visitors engaged is only possible with a positive and smooth mobile experience.

3. Reduced Friction in the Conversion Process

If users are attempting to complete a specific task on your website (like purchasing or signing up), any obstacles or delays can make them give up. AMP reduces such obstacles by simplifying the structure of your website, cutting off unnecessary elements, and loading pages faster. With AMP, you can ensure that things like forms, product pages, and checkout processes are smooth and fast, helps visitors in completing their actions without distraction.

4. Better SEO Visibility

AMP helps your website to rank top in Google Search Engine results, especially on mobile phones. Google favors AMP pages, by ranking your website on top so that more people will find out your website when they search for something. As it helps in driving more traffic to your website, you can convert those visitors into customers. Additionally, AMP works well with Google Analytics helps you to track how users are interacting with the website, so that you can make necessary improvements to improve conversions.

Speed is everything when talking about websites. AMP (Accelerated Mobile Pages) will make your website load faster, work better on mobile, and get visitors. Improving load times and simplifying the user experience of AMP can help reduce bounce rates and increase conversion rates, so this becomes a smart choice for any website.

At Aarka Solutions, a Web Development Company with trusted experience in Website Development Services, our services aim at making businesses develop fast, mobile-friendly websites. As one of the Top Web Development Agencies, we can help you implement AMP so that your site is always loading quickly, ranks well on Google, and is never cluttered for your users. Whether you are looking for Web Development Services or just looking to partner up with the best Web Development Companies, we are here to help. If you have finally come to a decision to improve your website's functionality and get more conversions, then visit us today at www.aarkasolutions.com.