THE IMPORTANCE OF LOCAL SEO IN THIS VOICE SEARCH ERA

 

With the rise of smart devices like Smart Phones, Amazon Alexa, Google Assistant, voice search has became more popular and changed the way people search for things. People these days are preferring to do voice search in Google rather than typing them, as it was more convenient and reduces the effort manually typing it. Local Businesses can benefit from this feature as it helps in attracting more customers nearby.

Understanding Voice Search Behaviour

When doing Voice Search, people will speak to their devices like they are having a real conversation. For example, while typing people may type ‘pizza’, but in voice search people will ask ‘Best Pizza Place Near Me’ or ‘Best Pizza Place in Vizag’. Businesses should keep in mind that while doing Voice Search people use complete sentences. So, it’s important to focus on longer phrases and common questions people might search for.

Get Listed on Local Listings:

The first thing to do while focusing on Local SEO rankings is to get listed in Local Business Listings. Google My Business is the most preferable option, as it helps your business to show up on Google Maps and in local searches which helps in attracting more local customers. Additionally, it allows customers to see the timings, contact information and location. It gives an option to customers for leaving feedback in reviews section. This builds trust and boosts your business reputation. Google my Business provides your business insights like how many people visited your business profile or website.

Local Keywords:

To help your business to appear in Voice Search results, it’s important to concentrate on Local Keywords. As most people tend to do Voice Search using near me or specific location name, it’s essential to add them in your content. By using Local Keywords your business will be visible to people in your locality. It’s important to focus on how people normally do their conversation and ask questions, as that’s how they do searching for the products or services nearby.

FAQ Section:

Most Voice Searches are in question forms, so it’s essential to focus on adding question type content. The best way to include them is by adding an FAQ section. Always use common questions people are more likely to search and provide clear answer. A well structured FAQ session keeps customers to stay longer, as they may read through multiple questions and answers. This customer engagement signals Search Engines that your content is valuable and improves Search Engine Rankings. This increases you chance to being found by customers who are searching for a product or service your business offers.

As most people are opting for Voice Searches over typing, it’s important for businesses to optimize their content based on that. This helps your business to rank higher in Local Search results. It increases visibility, attract more local customers and drives sales. At Aarka Solutions, we take care of your Business entire digital presence and help it to rank on top of Search Engines. With years of experience in Digital Marketing field, our team will help you get found by the local customers that eventually increases sales. Contact us today to make your business visible to your potential customers. Visit us www.aarkasolutions.com / www.aarkasolutions.in.