THE IMPORTANCE OF MICRO INTERACTIONS IN MOBILE WEB DESIGN

 

With mobile phones at every step in this current world, businesses need to upscale the design of their website, which is compatible on mobile devices too. To improve mobile user experience, providing engaging experience is crucial. That’s when Micro Interactions came to existence, a small animation or design responses that occur when user interacts with a website. These Micro Interactions may be unnoticed but plays a vital role in making a significant impact on overall experience. These include, button changing colour, loading indicators, swipe gestures, scroll animations, etc.

Importance of Micro Interactions:

User Experience: As Micro Interactions provide faster feedback, which is important in mobile designs where users expect immediate response. When a user clicks on a button, it performs a small animation like changing colour and confirms users that their action has been recognized. In mobile designs, where screen place is limited and touch interactions are small, it may lead to accidental presses. Micro Interactions helps in avoiding user bounce rates when there is a slow internet connection as the animation confirms their action and thereby enhancing overall user experience.

Reduces User’s Frustration: Mobile screens are small and the input devices could be touch-sensitive, which sometimes results in inaccuracy. Micro-interactions are useful methods in avoiding user errors by providing instant feedback. An example of a micro-interaction is real-time validation in forms. When user enters an email address, a small display can tell if the input has been valid or not with a clear error message. This immediate response allows users to quickly correct any issues, reducing frustration and streamlining the task completion process.

Creates Modern Look: The use of Micro Interactions will make a mobile site look more updated and professional. As Micro Interactions help in user engagement with its interactions like smooth transition, engaging animations, or feedback, the site may be classified as trustworthy and user-friendly. Instead of using basic web elements with no micro interactions, most websites are incorporating Micro Interactions as they look modern and trendy. Adding simple interactions makes a website look more aesthetic too. A website that adopts modern trends captures user’s attention and encourages them to explore more.

Brand Identity: Unique micro-interactions reflect Brand’s Identity that sets the brand ahead from competition. For example, Duolingo’s Progress, it includes interactions like an animation that dances when user completes a task, reflecting its playful and engaging approach to learn. These innovative design elements not only reflect the brand but also lead to loyalty and dependability as users associate pleasant experiences with brands. Consistency in brand value through micro-interactions connects more users with a brand to visit and interact repeatedly with the brand. These small design choices have a great role in creating a long-lasting impression.

Micro Interaction might seem to be small details yet shows a big impact on user experience and engagement. As mobile usage is continually growing, it’s thoughtful incorporating micro interactions in your web design. It not only make your Website look modern and aesthetic, but also creates an engaging environment that helps in keeping users staying on your site for a long time and decreased site abandonment rates and makes users to visit again. At Aarka Solutions, we stay updated with the latest trends of technology and incorporate them in your website. Our team of Web Designers combine aesthetics with modern engaging elements that makes your Website not only look elegant, but also increases user engagement. Visit us at www.aarkasolutions.com / www.aarkasolutions.in.